Good morning McKinney!
A couple of weeks ago, I introduced you to Blake Sellers and John Gutierrez, owners of Honest-1 Auto Care, and explained how Honest-1 differentiates itself from competing businesses by building the franchise and customer loyalty upon several key pillars: especially honesty and integrity. Comprehensive digital reports – complete with photos, videos, and severity ratings – are sent directly to the customer by the ASE Certified Mechanic responsible for inspecting the automobile. This upfront approach to communication allows for optimum transparency between Honest-1 and their customers. It is so refreshing to find an auto repair company that not only has the word honest in its name, but also puts honesty and integrity into practice!
Along with building their company on such strong (and unfortunately rare) principles as honesty and integrity, Honest-1 is determined to provide an exceptional experience for each and every customer, females in particular. “We estimate 60%-70% of our clientele are women, and we want to make this part of their day as pleasant as possible,” Mr. Sellers explained. One way Honest-1 does this is by providing a clean and comfortable waiting area where customers can relax while their cars are serviced. The sitting area has large, comfortable chairs for customers to enjoy as well as complimentary tea, coffee, soft drinks, water, and snacks. Moms with kids in tow will appreciate the play area with videos and access to clean bathrooms equipped with a changing table. I personally appreciate that Honest-1 has the foresight to recognize car problems often occur when we, as mothers, are unprepared. All moms reading this know that providing a little sustenance and stimulation for children during waiting periods (which can seem to last forever) goes a long way. “We know what days often look like for mothers and grandmothers, and if Honest-1 is going to be a part of their day, we want it to be a good part.”